Our plays are great—but the economy’s the thing. With apologies to Shakespeare: A thriving arts scene draws tourists, attracts new businesses and supports existing ones, and creates jobs.
- When we go downtown, our patrons will follow. By moving the theatre from the edge of the village, Pendragon patrons will easily be able to walk to shops, restaurants and other downtown businesses. We expect our impact on the Saranac Lake economy to more than double in five years.
- Theatre-goers spend, on average, about $25 above the cost of a ticket, and nonresidents (including second-home owners) spend double what residents spend, according to research by Americans for the Arts on non-NYC theatre spending.
- We expect to sell many more tickets each year—attracting many more tourists and second-home owners in addition to residents
- A bigger, more active theatre = more jobs. We’re already the only year-round professional theatre company in the Adirondacks. This expansion means that we’ll increase our full-time employment, increase the number of people we hire seasonally as actors, stagehands and other workers, and increase the length of season for all—not to mention the 40 construction jobs that will be created during our expansion.
Case study after case study shows: Communities that invest in the arts flourish. In Auburn (pop. 27,000), a revitalized summer theatre festival sparked a downtown renaissance. In Bellows Falls, Vt. (pop. 3,200), the community poured money into galleries and art-related businesses, drawing in thousands of visitors.
Art makes good communities great, and great communities even stronger. Saranac Lake is a special place, and our thriving cultural community is a big reason why. A new Pendragon will help cement the village’s growing reputation as the Adirondacks’ arts and culture hub.
photos courtesy of Burdette Parks